Privacy Policy

At PurrfectHydration, we are committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, make a purchase, or interact with our services. By using our website, you consent to the practices described in this policy.

Information We Collect

Personal Information You Provide

We collect information that you voluntarily provide to us, including:

• Contact Information: Name, email address, mailing address, phone number
• Order Information: Products purchased, payment information, billing and shipping addresses
• Account Information: Username, password, preferences (if you create an account)
• Customer Service: Information you provide when contacting our support team
• Reviews and Feedback: Product reviews, survey responses, testimonials
• Marketing Preferences: Newsletter subscriptions, promotional communications preferences

Information Automatically Collected

When you visit our website, we automatically collect certain information:

• Device Information: IP address, browser type, operating system, device identifiers
• Usage Data: Pages visited, time spent on site, links clicked, search terms
• Location Information: General geographic location based on IP address
• Cookies and Tracking: Information collected through cookies, web beacons, and similar technologies
• Referral Information: Information about how you found our website

How We Use Your Information

We use the information we collect for the following purposes:

Order Processing and Customer Service

• Process, fulfill, and ship your orders
• Send order confirmations, shipping notifications, and delivery updates
• Handle returns, exchanges, and warranty claims
• Provide customer support and respond to inquiries
• Process payments and prevent fraudulent transactions

Communication and Marketing

• Send promotional emails, newsletters, and special offers (with your consent)
• Notify you about new products, features, and company updates
• Conduct surveys and collect feedback to improve our services
• Personalize your shopping experience and product recommendations

Website Improvement and Analytics

• Analyze website usage patterns and user behavior
• Improve our website functionality, design, and user experience
• Develop new products and services based on customer needs
• Conduct research and analytics to optimize our business operations

Legal and Security

• Detect, prevent, and address fraud, security breaches, and technical issues
• Comply with legal obligations and regulatory requirements
• Enforce our terms of service and protect our rights and property
• Respond to legal requests and court orders

How We Share Your Information

We may share your information in the following circumstances:

Service Providers

We work with trusted third-party service providers who help us operate our business:

• Payment Processors: Shopify, Stripe, PayPal for secure payment processing
• Shipping Companies: FedEx, UPS, USPS for order fulfillment and delivery
• Email Services: Mailchimp, Klaviyo for marketing communications
• Analytics Providers: Google Analytics for website performance analysis
• Customer Support: Zendesk, Intercom for customer service tools
• Cloud Storage: AWS, Google Cloud for secure data storage

Business Transfers

In the event of a merger, acquisition, sale of assets, or bankruptcy, your information may be transferred to the acquiring entity as part of the business transaction.

Legal Requirements

We may disclose your information when required by law or to:

• Comply with legal processes, court orders, or government requests
• Protect our rights, property, or safety, or that of our users
• Investigate and prevent fraud, security breaches, or illegal activities
• Enforce our terms of service and other agreements

Your Privacy Rights and Choices

Account Management

• Access: You can access and update your account information at any time
• Correction: You can correct inaccurate personal information
• Deletion: You can request deletion of your account and personal data

Marketing Communications

• Opt out of marketing emails by clicking "unsubscribe" in any promotional email
• Update your communication preferences in your account settings
• Contact us directly to modify your marketing preferences

Cookies and Tracking

• Manage cookie preferences through your browser settings
• Disable tracking technologies (note: this may affect website functionality)
• Opt out of targeted advertising through industry opt-out tools

California Privacy Rights (CCPA)

If you are a California resident, you have additional rights:

• Right to know what personal information we collect and how it's used
• Right to delete personal information (with certain exceptions)
• Right to opt out of the sale of personal information
• Right to non-discrimination for exercising your privacy rights

Data Security and Protection

We implement comprehensive security measures to protect your personal information:

• Encryption: All sensitive data is encrypted in transit and at rest
• Secure Servers: We use industry-standard secure servers and firewalls
• Access Controls: Limited access to personal information on a need-to-know basis
• Regular Audits: We conduct regular security assessments and updates
• Staff Training: Our team is trained on privacy and security best practices

While we strive to protect your information, no security system is 100% secure. We cannot guarantee absolute security, but we are committed to maintaining the highest standards of data protection.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Specifically:

• Order Information: Retained for 7 years for tax and legal compliance
• Account Information: Retained until you delete your account
• Marketing Data: Retained until you opt out or request deletion
• Website Analytics: Anonymized data may be retained indefinitely

International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.

Children's Privacy

Our website and services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected information from a child under 13, we will take steps to delete such information promptly.

Third-Party Links and Services

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by:

• Posting the updated policy on our website with a new "Last Updated" date
• Sending an email notification to registered users
• Displaying a prominent notice on our website

Your continued use of our website after any changes indicates your acceptance of the updated Privacy Policy.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us: